How to create a brand | The essential guide
June 8, 2023
Find out everything you need to know about how to harness the power of digital marketing to make your small business grow. The only guide you’ll need.
Our Story
Get to know us better 💁♂️
Grow Green was founded with one mission. To help businesses with a purpose succeed.
We started this journey because we’re fed up with seeing sustainable claims, with no actual meat to the bones. Brands claiming to have a purpose, but building a business that’s detrimental to the environment. We sat down and thought “How can we make a difference in the fight for our planet’s survival?”. And, that’s where Grow Green was born. To help planet centric brands grow their business, through digital marketing channels.
Let’s roll back the clocks to 2022. Ben was working for a sustainable recycling company. Having weathered the storm of the pandemic, there was a wave of sustainability commitments and Net Zero plans launched from businesses of all sizes. Some of these were substantial commitments, but many were used as a smokescreen for the real business ambitions.
Having spent over 15 year working for sustainable brands, we can smell the bull s*it. It’s this level of widespread greenwashing that inspired us to use our talents for good. We wanted to start a business that not only helps sustainable brands, but puts the planet first in everything we do.
Our Values
Customer centric 💁
We’ve launched this business to help our customers. It’s only right that we put them first. Everything we do as a business is based around helping you to succeed. That’s why, at the start of every campaign we take the time to really get to know you. We’re very selective of the clients we bring on, which helps to build incredible relationships that deliver amazing results.
Planet first 🌎
I’m not sure if we mentioned it. But, Grow Green was founded to help sustainable brands succeed. Not only that, but we wanted to start a business that is truly eco-centric. That’s why we put the planet first in every decision we make. From sustainable web hosting, to giving back through beach cleans and restoring biodiversity. Sustainability is the heart of our company.
Honesty is the best policy 🤙
We aim to be completely open and transparent at all times. There’s no point in running a purpose driven business if you don’t follow ethical business practices. We don’t have any hidden costs. And, we will agree a contract term and project timeline that works for you. On top of that our approach keeps you in the loop, so you can see the incredible progress your project makes.
Purpose driven ⭐️
Our purpose is us. We only have one planet, if we don’t do something now, it will be too late (it might already be, who knows?). We want to work with sustainable companies who align with our values, because together we can do more. Communities of like minded businesses have already done so much good, we’ve started our own. To help however we can.
Your sidekick
Ben Beagley
Co-founder
Ben’s passion for the environment has grown over 8 years working in sustainability. He started out as and Account Manager, helping businesses increase their recycling and lower their emissions. However, it wasn’t until he became Head of Marketing at recycling company Bywaters that his love really took off.
Ben’s expert Digital Marketing skills focus on driving growth through creative planet-centric copywriting, SEO, PPC and brand marketing. His knowledge of climate and the environment grew as he pulled together detailed white papers like; Bywaters Net-Zero, Circular Economy Guide and the IPCC climate report.
Fed up of seeing big brands making flimsy commitments. Ben co-founded Grow Green to make a difference. Having started out as a Client Manager, he realised that doing amazing things for his clients is one of the most rewarding perks of a job. At Grow Green we use his decade of experience of making clients happy to go above and beyond. Always.
Our Approach
No two businesses are the same. No two campaigns are the same.
With every partnership, we get to know you, your brand and your purpose. This deep level of understanding helps us develop a strategy aligned with your goals and ambitions. Our ethical approach will help you cut through the sea of “Greenwashing”, to be seen and heard.
To deliver sustainable growth and lasting improvements, our strategy is focused around your unique needs. We take time to understand your business. Embedding ourselves within your organisation allows us to craft content that tells your story and converts.
Understanding your audience is fundamental to your success, allowing us to develop a strategy based on you. Whether content led, or technically driven, our approach will deliver day to day, and help you sustain success for years to come
The power of Marketing can’t be underestimated. We assess all aspects of your digital presence, inline with your campaign goals. To kick-start your project we’ll deep dive into your business to understand what your audience wants, and what your competitors are providing. This allows us to create a focused list of target keywords and a performance benchmark to build on.
Putting your mission first will attract new visitors, and retain existing business, delivering increased conversions.
Our ongoing strategy is focused on always improving. We use a range of data to review your campaigns performance, identifying trends ensuring that growth is ongoing and sustainable.
Let’s face it, the worlds pretty messed up. That’s why we’re dedicating our efforts to help amazing businesses committed to doing good. With over a decade working in sustainable marketing, we have seen the rise of misinformation and greenwashing and know what’s needed to amplify your brand above the noise.
We’re selective of who we work with, to ensure that ours and our clients values align. We’re focused on planet centric brands, as our passion and specialism is deeply rooted in sustainability. This creates an incredible foundation for fruitful partnerships, as we help to grow your band.
Did you know that if the internet was a country, it would be the 6th biggest polluter in the world? That is why, as part of all our campaigns, we also include a “Green Web Check”, showing your website’s carbon footprint and what you can do to reduce it.
Why grow Green?
We’re the digital marketing agency for brands that do good. Our business is built on helping great brands get recognition for the amazing work they do. With over ten years working in sustainable marketing, we wanted to help eco-centric businesses make a difference.
Our passion for the planet is only matched by our love of digital marketing. Our approach is data driven, brand centric and drives sustainable growth for businesses that care. So, if you want an agency you can trust to deliver results, grow your brand and tell your story, we’re here to help.
Get Noticed More
Let us help you take your brand to new heights with our sustainable digital marketing services.
Utilise our green expertise
Our decade of experience in sustainability digital marketing means we’re well-equipped to assist in your business’s growth.
Minimise Carbon Footprint
Reduce your carbon footprint with our digital marketing agency, which is powered by 300% renewable energy.
Cost-effective packages
Our economical packages start at £1,500 per month, making it easy for you to get started.
See what we can do!
Tossing rubbish rankings in the bin Bywaters
Our SEO services helped recycling company Bywaters increase organic traffic by 60%, improving conversions and sales. Find out how we did it, in just 7 months.
Blasting Space cats and brand awareness to space
We assisted an e-commerce brand that sends cats to space in gaining a massive social media following. With 11,000 Instagram followers and a 12% engagement rate, which is three times higher than the average.
GROW YOUR BRAND NOW FOR A BETTER FUTURE
Don't Take Our Word For It!
I strongly endorse Grow Green for their exceptional service and unwavering dedication to sustainability. Their assistance enabled us to enhance our online presence and boost our search engine rankings while maintaining environmental consciousness. Their commitment to environmental responsibility is truly remarkable and revitalizing.I extend my sincere appreciation to Grow Green for their outstanding service and unyielding commitment to sustainability.
DIGITAL MARKETING | FAQ
No matter what size your business is, we’ll discuss a tailored digital marketing solution to drive success. But, we’re an agency with a difference. We care.
- We care about your brand, your identity and increasing your revenue.
- We care about your story, your mission and your purpose.
- And (importantly) we care about the planet.
Everything we do is centered around an ethical, transparent and sustainable approach to digital marketing. This includes search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more.
A digital marketing agency is your partner is success. A great agency will help your businesses improve its online presence through techniques like:
- Search engine optimisation
- Pay-per-click advertising
- Social media management
- Content marketing
The short answer – any!
However, we made a pledge when starting Grow Green that we would support businesses with a purpose. Our planet first approach extends to our clients, and we’re committed to helping them improve the world. By driving growth and awareness through digital channels.
We have experience working with lots of industries, including e-commerce, facilities, public services and tech. Our expertise lies in developing strategies that are tailored to the specific needs of each business we work with.
A digital marketing agency can help your business by improving your online visibility, driving more traffic to your website, and ultimately increasing your revenue. We can help you reach your target audience, build brand awareness, and generate leads.
This really depends on what you’re trying to acheive. We can provide options to match any budget. And, we’ll always offer value for money (the better your ROI, the more people you’ll tell about us).
The cost of digital marketing can vary based on the services you need and the size of your business. We offer customised packages based on your unique needs and budget. We’ll always drive success, no matter what you can spend.
For more information, check our our article – How much does SEO cost in the UK?
Depending on your goals, ambitions and budget, you could see results imediatly. Or, growth could be more gradual. The timeline for seeing results can vary depending on the services you use, and other factors like the competitiveness of your industry.
To be clear. If you launch a PPC campaign, you will see results almost immediately, as you’re paying for add space on Google. However, with SEO, the growth is more gradual (we tend to see results within a few months) through amazing content, detailed technical analysis and constant improvement. Although SEO is a slower process, it’s more sustainable and higher converting.
We usually recommend a blended approach to digital marketing. Improving sales by connecting with your client when and where they’re looking. Always putting your brand story first.
Well, that depends on the campaign.
The intent of your business, or the project will help us define what success tools like for you. Obviously, brand awareness is different from e-commerce sales adverts – so will our reporting.
We use different tools and metrics to measure the success of your digital marketing campaigns, including; visibility, website traffic, lead generation, conversion rates, and return on investment.
The first step is to get in touch. It will be great to chat about you, your goals and your ambitions, to see how we can help you succeed. By getting to know your business we can develop a customised strategy to help you grow.
So why not get in touch today for a friendly chat.
p.s. If anything else, we’re really nice people who care about the planet.
Wisdom
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Lets get in touch!
Let’s grow your brand to new heights, while keeping the planet green! Are you ready to join us on this journey?
Address: 18 Farmway Close, Brighton, BN3 8AE
Phone number: 07854649194