SEO for brands
with a purpose

SEO stands for Search Engine Optimisation. In a nutshell, it’s the process of optimising a website to perform better on search engine results pages (SERPs). This includes many factors, like:

• Content creation
• Page structure
• Page speed
• Mobile performance
• Image optimisation

SEO is an ongoing process that can deliver improved and sustained web traffic, as opposed to PPC where traffic stops as soon as the campaign is ended.

Search Engine Optimisation (SEO) is fundamental to effective brand building. 

Think about it. 

When you’re  searching for a business, service, or product, where do you look?

Last year there were over 8.5 billion searches on Google every day! SEO is important because it helps your business get seen online, leading to more traffic, more leads and ultimatly more sales. 

Prioritising SEO should be at the top of every business owners digital marketing stratgy. It’s a sustainable solution that brings highly engaged traffic to your site.

One of the biggest mistakes is ignoring the importance of local SEO. This means optimising your website for location-based searches, like “sustainable clothing stores in London”. Many businesses also neglect mobile optimisation, which is crucial in today’s world where more and more people are accessing websites from their smartphones.The biggest mistake? Not doing SEO at all!

SEO is a long-term strategy and it can take a few months to start seeing results. However, with consistent effort and the right tactics, businesses can see significant improvements in their search rankings and traffic over time.

We can supercharge your SEO process by offering a “Rapid SEO strategy”. This agile process works in sprints to increase content volumes, with outstanding effects!

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While social media doesn’t directly impact search rankings, it can indirectly affect SEO. By sharing content on your favorioute platforms, you’ll drive traffic to your site, which can improve overall search performance.

Link building is the process of acquiring backlinks to your website from other relevant and authoritative sites. It’s important because search engines see backlinks as a sign of credibility and authority, which can improve your search rankings

Keyword research is the process of identifying and analysing the search terms that people use when looking for products or services in your industry. By targeting the right keywords in your website content and other marketing efforts, you can improve your search rankings and attract more traffic to your site.

Absolutely. SEO is a scalable strategy, which means businesses of all sizes can benefit from it. With the right approach and a bit of creativity, even small businesses with limited resources can see significant improvements in their search rankings and traffic.

Local SEO is the process of optimising your website and online presence to rank higher in local search results. It’s important because it can help businesses attract more local customers, which is especially beneficial for brick-and-mortar stores and service-based businesses.

Some effective on-page SEO tactics include optimising page titles and meta descriptions, using header tags, enhancing images with alt tags, and using internal linking to create a content web. Positioning your site as the expert information hub it should be!

Yes, PPC (pay-per-click) advertising and SEO can work together to improve your overall digital marketing performance. By combining both strategies, businesses can attract more traffic and leads to their website.

At Grow Green, our blended marketing approach drives revenue while you focus on what matters.

Technical SEO refers to the backend elements of a website that affect its search performance, such as page speed, mobile responsiveness, and site structure. It’s important because it can have a significant impact on a website’s search rankings and user experience.