As a business owner, you might have asked yourself whether investing in SEO services is worth the expense. After all, there are lots of different digital marketing strategies to choose from.
Is ranking higher on Google worth all the effort? How does it increase revenue? Aren’t there better options out there? SEO, is it really worth the investment? Let’s take a closer look.
P.S. we’re experts in SEO, if you have any questions just get in touch
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8.5 billion reasons to invest in SEO
There are many reasons why investing in SEO services can be a smart move for your business. We can list 8.5 billion of them in one paragraph.
Every day there are 8.5 billion searches on Google. That’s an incredible market size, on just one search engine. It would be crazy not to tap into it. If you add Bing, Yahoo and many others on top, there’s incredible potential you’re missing out on.
Unlike other marketing activities, with SEO you can target vast numbers of keywords or phrases within the same budget. Sometimes in one piece of content. This allows SEO experts to zone in on the most relevant search terms and win your share of that volume.
The Benefits of SEO
If you’re thinking “With such a massive pool to dip in, there’s bound to be considerable benefits for my business.” You would be right!
Here are just a few:
Increased Traffic
One of the biggest upsides of great SEO is the potential to drive more traffic to your site. By optimising your website for the keywords your target audience is searching for, you’ll appear higher in search engine results pages (SERPS). This can lead to more clicks, which translate into more leads and sales for your business. Win win.
Better User Experience
When SEO is done right, you’re not just optimising for search engines – you’re also improving user experience. By creating a more user-friendly website with better navigation, faster load times, and high-quality content, you make the interactions more enjoyable. This can lead to better engagement, longer time spent on site, and higher conversion rates.
Long-Term ROI
Unlike some other digital marketing strategies, SEO is a long-term investment. While you may not see immediate results, over time, your efforts can pay off in the form of higher search rankings, more traffic, and more sales. Plus, once you’ve established a strong presence in search engines, it can be difficult for competitors to catch up.
Increased conversions
Getting people to your site is a great achievement, but a lot of content isn’t created to sell. The best SEO takes this into account. At Grow Green, we work with our clients to increase conversions (known as Conversion Rate Optimisation, or CRO). Check out some examples of how it’s done:
Own brand display ads
Placing adverts for your own business within your blogs and articles helps to move traffic toward sales pages.
Retargeting
Although this is a paid form of advertising, you’ll be focusing on a group that has already engaged with your brand. Targeting groups that are more engaged, is proven to have a higher conversion rate.
Pop-up forms
When people read your posts, or attempt to leave your site. A pop-up form can help you collect information to be used for other marketing activity (Think newsletter sign ups, or promoting your best new offer)
Grow your brand
However you look at it, more genuine traffic is a good thing. As people interact with your brand, awareness will grow. This can lead to repeat visitors (people coming back to your site), and brand searches (people looking for you specifically). By creating interesting, in-depth content that provides value, you’re positioning yourself as a thought leader. Building trust, authority and awareness.
Are there any downsides?
As with anything, you have to weigh-up the positives with the costs and make a decision whether it’s right for you. To help you out, we’ve listed some of the most common concerns:
The Costs of SEO
Of course, there are costs associated with SEO services. Depending on your project, these can seem quite high. Check out our How much does SEO cost in the UK article to find out how much it can be. What we would say is, SEO can deliver an amazing ROI that lasts (Some other forms of advertising stop providing benefits the second you stop).
You might not see results immediately
SEO is a long term process. The compounding effect of doing it well will improve your rankings, leading to more traffic. However, this won’t happen overnight. You should start to see improvements within the first couple of months, however this might not lead to more traffic until month three, or later.
It can be time consuming
We’re not going to lie. SEO can be extremely time consuming. Consistency is the key to growth. You need to regularly post great content, always improving website performance and building authority through PR. That’s why many businesses trust an agency, like Grow Green, who have the time and experience to get results.
So, Are SEO Services Worth It?
Ultimately, whether or not SEO services are worth it for your business depends on your goals and needs. However, in general, investing in SEO can be a smart move for every business.
By increasing your visibility in search engines, you attract more traffic, improve the user experience, and achieve long-term ROI. Of course, it’s important to work with a reputable SEO agency that can provide high-quality services at a fair price.
If you’re ready to take the plunge, contact Grow Green today to learn more about our SEO services and how we can help your business bloom.
