What is sustainable SEO

What is Sustainable SEO?

You know what? Before we dive in to sustainable SEO, it’s probably a good idea to define SEO (or Search Engine Optimisation). Well, SEO is the process of improving your website so that it ranks better on search engines, like Google.

So how can it be sustainable? The internet’s surprisingly inefficient. If it was a country it would have the 6th highest emissions in the world! Everything you do online has an impact on the environment. So, sustainable SEO is the practice of optimising your website and online content while minimising negative impacts on the environment. Its that easy…

But , in reality, sustainable SEO is a holistic marketing approach that involves using sustainable strategies that benefit both your business and the planet. This can include:

1. Eco-friendly Web Hosting

As we mentioned, everything you do online has an impact on the environment. The internet is hosted on gigantic serviers which need to be keept at sub-zero temperatures, day and night, to stop them overheating. As you can imagine, this produces tonnes of carbon. All. The. Time.

So, one of the easiest changes you can make is choosing a web hosting provider that uses renewable energy and has a low carbon footprint. At Grow Green, we partnered with Green Geeks, who not only use renewable energy, they offset their emissions by over 300%. It’s a simple but conscious change, which and be easily implemented.

2. Content Optimisation

There’s a lot of incredible design on the internet. Large un-optimised video files running on landing pages, eating up data and spitting out emissions. As part of any great SEO strategy you should focus on optimising onsite content. Where the planet is involved, focusing on large videos and imagery wont just improve your page speed, it will reduce your carbon footprint too.

Also, creating high-quality content that is optimised for both search engines and users is a crucial part of sustainable SEO. By focusing on creating useful, relevant, and engaging content that provides value to your audience, you can attract more organic traffic to your website. This will lead to higher rankings and more sustainable growth for your business.

3. Sustainable Link Building

Link building is an important part of fundamental to your SEO success. But it’s important to do it in a sustainable way! Do you want thousands of links on gambling websites, or the dark corners of the internet? Of Course not.

Creating a sustainable link strategy involves focusing on building high-quality links from reputable sources, rather than using spammy tactics that can harm the environment. By building sustainable links, you’ll not only improve your website’s authority and credibility, you’ll help to build your brand, appearing in relevant publications.

4. Green Web Health Check

The Benefits of Sustainable SEO

There are lots of benefits to adopting sustainable SEO practices, including:

• Reduced negative impact on the environment
• Improved search engine rankings and online visibility
• Increased organic traffic and higher conversion rates
• Enhanced brand reputation and credibility
• Better brand building
• Reduced emissions

The Future of Sustainable SEO

As the world becomes more aware of environmental issues, sustainable SEO will become increasingly important for businesses looking to improve their online presence. By adopting sustainable SEO practices, you can create long-term growth and success for your business while also reducing your impact on the environment.

Unlock the Power of Sustainable SEO with Grow Green

At Grow Green, we believe in the power of sustainable SEO. We can help you optimise your website and online content using sustainable strategies that benefit both your business and the planet. Contact us today to learn more about how we can help you unlock the power of sustainable SEO.